Industry Insider

Get to Know Melissa Hoxsey, Briar Rose Winery

My name is Melissa Hoxsey. I am a wife and a mother of three. Prior to working for Briar Rose Winery I was a Registered Nurse for 13 years. Of those 13 years I spent the last 3 years as a  Quality and Patient Safety Specialist. In 2022, I decided to leave the medical field altogether to be my children’s full time teacher. 6 months into staying home a friend asked if I’d like to work Saturdays as a server at Briar Rose Winery and I couldn’t say no.  I have now worked at Briar Rise Winery for over 3 years and I absolutely love it! It is truly a fairytale dream job! 

On my time off I spend time watching by boys in BJJ, my daughter perform as aerialist and my husband sing in punk rock band. As a family we love to hike with our 2 dogs, geocache, play escape rooms and board games . We are adventurous and love traveling and trying new food and beverages. 

If you could recommend one must-try experience at your winery, what would it be?

At Briar Rose we have so many amazing events that we have every year including our Halloween party and our Bridgerton tea parties. But I think enjoying a simple wine tasting is the best experience. We do it a little different. At Briar Rose Winery the server comes to you! This makes the tasting more personal and you really get to know our wines and learn about our amazing history! 

What do you love most about working in wine country?

I love that I get to meet so many people from all over the world! It’s amazing how Temecula has become a force for tourism and wine and that people come to Temecula from across the world just to experience our wine country!

Describe your ideal wine and food pairing.

My ideal wine pairing is a glass of Briar Rose’s 2017 Zinfandel and a piece of dark chocolate! The wine elevates the chocolate and the chocolate elevates the wine, which in my opinion is the perfect match! 

What’s your go-to sip after a long day?

My favorite sip changes everyday!!  It all depends on my mood!😁 On a hot day I love to sip on a cold Viognier and on a cold day a nice Cabernet Sauvignon! 

Any dream role or experience you’d love to take on in the industry? 

I honestly can’t think of a better role than the one I have now! I am the lead server at a family owned boutique winery where I am treated like family. I get to serve the best customers while helping our winery run smoothly. My opinions and ideas matter and I get to do what I love best and interact with people! 

Welcome Our Newest Members

We’re proud to welcome the newest members of the Temecula Valley Winegrowers Association!
These outstanding businesses bring fresh perspectives, valuable services, and a shared dedication to supporting Temecula Valley Wine Country. Let’s give a warm round of applause to our newest Growers and Affiliate members!

Grower Members

A&A Vineyards

Contact: Ajay Patel
41130 Corte Catalunya, Temecula, CA 92592 US
Varietal: Montepulciano 1.1 acres
AandAVineyard@gmail.com
(714) 305 0928

Fox Den Farms

Contact: Kevin Fox
41410 Calle Encantado Temecula, CA 92592
Varietal: Cab Sauvnignon
wfox@cwc.la
(303) 472-4277

The Gardens of Eden – Grove & Vineyard

Contact: Marc Van Eden
0 Lot 1 el Prado Rd., Temecula, CA 92590
Varietal: Nero d’ Avola 3 acres
thegardensofedenllc@gmail.com
(949) 874-5072

Rusty Roots Vineyards

Contact: Dave Morelli
32901 Andros St, Temecula, CA 92592 US
Varietal: Cab Franc – 3 acres
dave@biocerts.com
(818) 402-2675

Affiliate Members

Broadview Business Solutions
Provides educational sessions and hands-on support around Section 125 payroll-tax savings and R&D tax credits (we work alongside each winery’s existing CPA/accountant).

Contact: Jim & Tisha Smith
solutions@broadviewbiz.com
(951) 401-5190

HUB International Insurance Services
Is the world’s 5th largest brokerage. We are the #1 insurance agency that concentrates on the needs of California’s wine and agriculture industries.

Contact: Ed McClements
ed.mcclements@hubinternational.com
(949) 232-9178

Legacy Barrel Services
Based in Napa, partners with wineries to provide financing, inventory management, and barrel removal solutions that improve cash flow, streamline operations, and strengthen long-term client relationships.

Contact: Ken Seymour
ken@legacybarrelservices.com
(707) 804-9965

San Francisco Wine School
Since 2011, Master Sommelier David Glancy has been providing World Class Wine Education & Events for wine professionals and enthusiasts in person and online w/ custom tasting kits delivered nationally.

Contact: Kristen Campbell
help@sfwineschool.com
(650) 763-1324

Trattoria Toscana
Chef Pietro Cinus has created a one-of-a-kind dining experience thanks to his Sardinian roots and Tuscan training. His success as a restaurateur is a testament to his passion for good food and wine. A night out at Trattoria Toscana is sure to be memorable.

Contact: Wendy Ramos
management@ttitalian.com
(951) 587-8030

Workforce Consulting
Helps companies secure wage reimbursements of up to $9,600 for their next full-time hire—or, in some cases, a recent hire made within the last three months.

Contact: Riccardo Canova
rcanova@yourworkforceconsultants.com
(951) 836-0591

Celebrating Recent Features of Our Wineries & Destination

Temecula Valley continues to turn heads—with sunshine, rolling vineyards, and a growing community of passionate winemakers, it’s no wonder we’ve made headlines again. Check out a few recent press articles that spotlight our member wineries and the vibrant charm of Wine Country:

Temecula In Bloom: A Rosé Renaissance In Southern California Wine Country

6 Top Wine Regions in California to Visit in 2025

Harvest time in Temecula means wine, snacks and grape stomps

Wine Country Wonders

Foodie Forecast: Cooking class, Taste of Gaslamp, nine-course matcha dinner

We’re proud to see Temecula Valley and our wineries featured so beautifully in the media. Stay tuned for more coverage and stories that showcase the people, passion, and place that make our wine country so special.

Eureka! NYC Event Recap

Last week, Temecula Valley participated in the Wine Institute’s Eureka! event in New York City—an energetic showcase featuring 50+ California producers and over 350 attendees, including media, trade, and consumers.

Key Highlights:

Overall, it was a valuable opportunity to showcase Temecula Valley wines and build buzz in a key market.

Temecula Valley in Focus: Highlights from Our Latest Media Immersion

This summer, Temecula Valley Wine Country welcomed top-tier travel and wine journalists from across the U.S. and Canada for one of our most successful media immersion events to date. Held June 4–7, 2025, the experience showcased the very best of our region and the buzz is still building.

✨ Highlights from the Event:

• A Star-Studded Guest List
  Ten journalists joined us for an unforgettable three-day journey through Temecula Valley’s vineyards, tasting rooms, and hidden gems.
• An Itinerary to Impress
  From guided tastings and vineyard tours to wellness experiences, wine dinners, and a stroll through Old Town Temecula, the agenda was as diverse as it was immersive.
• Rave Reviews
  Every attendee rated the experience as “met entirely” or “exceeded” expectations. Standout moments included the welcome dinner at Miramonte Winery, the Grapes & Gears ATV tour at Danza del Sol, and the “Farm Chic” wine dinner at Peltzer.
• Social Media Buzz
  With 94 Instagram posts and a combined reach of 48.8K, journalists shared their Temecula adventures far and wide—spotlighting our wines, culinary scene, and scenic beauty.
• Coverage in the Works
  Several attendees are already publishing stories featuring our wineries, accommodations, and unique experiences—bringing Temecula Valley to new audiences.
• Winemaker Collaboration
  Events like the “Speed Dating” wine tasting and intimate winemaker dinners highlighted the spirit of community and craftsmanship that defines our region.
• Wellness Meets Wine
  Sound healing sessions and hot air balloon rides added a refreshing balance to the wine-focused itinerary, showcasing Temecula’s full lifestyle appeal.

This event was more than a press trip—it was a celebration of everything that makes Temecula Valley a premier wine and travel destination. We’re proud to share our story, and even prouder of the growing chorus of voices helping us tell it.

Welcome Our Newest Members

We’re excited to introduce the latest additions to the Temecula Valley Winegrowers Association! These businesses bring fresh energy, valuable services, and a shared passion for supporting Temecula Valley Wine Country. Let’s give a warm welcome to our newest members!

Silver Members

First Citizen Bank

Financing and banking solutions for wineries and vineyards.

Contact: Jodie Rizzo/Nick Wolf
(951) 294-9402
Jodie.rizzo@firstcitizens.com; NWolfe@svb.com

Innovative Light Designs

Specializes in landscape and holiday lighting project. Innovative Light Designs have won 1st place at national conference design challenge.

Contact: Steven Gogatz
(949) 484-5864
innovativelightdesigns.com
steven@innovativelightdesigns.com

Little Bus Tours
Little Bus Tours offers luxury wine tours in Temecula, CA. We provide a fun and educational experience with knowledgeable guides and comfortable transportation for all occasions.

Contact: Kurt Miller
(844) 619-1818
littlebustours.com
littlebustours@gmail.com

Paylocity

Paylocity is a cloud-based software platform designed to streamline and centralize HR and payroll operations for businesses of all sizes.

Contact: Marci Lipp, Jenny Lane
(951) 440-8532
JLane3@paylocity.com; mlipp@paylocity.com

Growers

Pauba Ranch
Varietals: Malbec, Syrah

Contact: Ken Creighton
(248) 463-8788
ken.creighton@dmeha.com

We’re proud to have these outstanding businesses join our community and look forward to the collaboration and innovation they’ll bring to Temecula Valley Wine Country. Be sure to connect with them and explore how they can support your winery or event!

Welcome aboard!

Get to Know Michael Mohammad, Altisima Winery

My name is Michael Mohammad, and I’m 36 years old. My family moved to Temecula, CA in 1992, back when there was only one stoplight in town and just a handful of wineries. I grew up playing inline hockey and graduated from Temecula Valley High School.

I’ve been in hospitality since I was 16, starting as a dishwasher at Tony Roma’s and working my way through every corner of the industry. Before stepping into wine country, I spent nearly 12 years bartending, connecting with incredible people while crafting cocktails.

About three years ago, I joined the Altisima family, and it’s been amazing to see us honored as Winery of the Year by the Xenia Hospitality Awards. I love being part of a team that’s pushing Temecula’s culture forward — blending elevated wine experiences with authenticity and genuine connection. Whether I’m suggesting wine pairings or sharing stories with guests, my goal is always to make people feel seen, heard, and welcomed.

Outside the winery, I freelance as a graphic designer under the name @themohamz, also known as MOHAMZ Studio. My work spans branding, illustration, and physical product design — everything from logos and T-shirts to digital illustrations and murals. (Fun fact: While working at Temecula Coin-Op, I designed the packaging for their Power Punch — the adult version of Capri Suns.) I’m drawn to projects that blend culture, identity, and storytelling; always chasing that spark where design meets purpose.

At the end of the day, I’m passionate about bold red wine, meaningful conversations, and creating work that resonates with people on a deeper level.

What wine trend are you most excited about right now?

I don’t know if it’s a “trend,” but I’m really excited about the younger generation of winemakers coming up. They’re not afraid to take risks, break the rules, and bring something new to the table. You can tell they care more about expression and community than chasing points or prestige. I see a lot of creativity and purpose in what they’re doing — and that’s something I really connect with.

What do you love most about working in wine country?

What I love most about working in wine country is how it brings everything I care about together — good wine, good people, and good vibes. Every day is a mix of hospitality and creativity, whether I’m pouring a glass, having a real conversation, or just taking in the views. There’s something special about this place — it turns everyday moments into something memorable.

If your personality were a wine varietal, which would it be and why?

If I had to pick a wine that matches my personality, I’d say Cabernet Franc. It’s bold, creative, and a little unexpected — kind of like me. It blends well with others. It’s got depth and complexity, but there’s also this wild side that doesn’t always follow the rules. I’m not the loudest in the room, but I try to bring something unique that’s memorable.

What song would you pair with your favorite glass of wine?

“The World Is Yours” by Nas — that’s my go-to track with a bold glass of Cabernet Sauvignon. It’s smooth, confident, and layered — just like a good Cab. The jazzy beat has this mellow, reflective vibe that hits different when you’re sketching, thinking, or just enjoying a quiet moment.

He might be sipping Dom P in the lyrics, but I’m posted with a Cab — same energy.

It’s a classic track that holds up over time, and that’s what I love about it. It’s got depth, it’s intentional, and it sticks with you — just like the wine.

What’s something new you’re hoping to learn this year?

This year, I’m looking forward to getting back into more hands-on design. I’ll be taking a screen-printing class and a ceramics class this fall — both are new for me and a chance to explore different ways of working with form and texture. I’m also planning to pick up a laser cutter soon, which will open up a lot of possibilities for more custom, physical design work through MOHAMZ Studio.

Get to Know Silvana De Robertis, Wiens Cellars

Originally from New Jersey, I spent 12 years living in Argentina before moving to Temecula in 2001. Since then, Wine Country has become my home in every sense. I’ve spent the last 20 years working in the industry, with the last five years dedicated to Wiens Cellars—a place that continues to inspire me every day.

If you could recommend one must-try experience at your winery, what would it be?
A must-try experience would be our Cellar Room! It’s truly one to remember—an elevated wine tasting where guests savor our Reserve and Vineyard Designated wines, each perfectly paired with curated cheeses and meats. It’s a beautiful way to experience Wiens.

How has your role evolved since you started in the industry?
I began in Events and Weddings, but my personal passion has always been wine. That love led me to further my education—I completed Level 2 WSET certification and I’m currently studying for Level 3. These past 20 years have been an incredible journey of learning and growing.

What song would you pair with your favorite glass of wine?
Definitely “Roxanne (Tango)” from Moulin Rouge paired with a bold glass of Malbec—intense, dramatic, unforgettable.

What’s your go-to sip after a long day?
A crisp, refreshing glass of Brut Sparkling Wine. It’s my favorite way to wind down and toast the day.

Any dream role or experience you’d love to take on in the industry?
My dream is to keep growing and learning, but above all, I hope to inspire the next generation to fall in love with this industry, just as I have.

Celebrating Recent Features of Our Wineries & Destination

Temecula Valley continues to turn heads—with sunshine, rolling vineyards, and a growing community of passionate winemakers, it’s no wonder we’ve made headlines again. Check out a few recent press articles that spotlight our member wineries and the vibrant charm of Wine Country:

Temecula Valley Plays the Mediterraneans Greatest Hits — And It Works

This Spanish-Style California Town Is One of the State’s Best-Kept Secrets

A Vineyard Escape: 48 Hours of Wine and Wellness at South Coast Winery

Meet Me in Temecula: Summer Wine Tasting

Raise a Glass to Rosé: Temecula Valley’s Pink Powerhouses

Harvest 2025 Begins in Temecula Valley Southern California Wine Country

Spanish Varietal Albariño Worth A Try At These Temecula Valley Wineries

CRUSH 2025 returns to Temecula Wine Country

We’re proud to see Temecula Valley and our wineries featured so beautifully in the media. Stay tuned for more coverage and stories that showcase the people, passion, and place that make our wine country so special.

Welcome Our Newest TVWA Members!

We’re excited to introduce the latest additions to the Temecula Valley Winegrowers Association! These businesses bring fresh energy, valuable services, and a shared passion for supporting Temecula Valley Wine Country. Let’s give a warm welcome to our newest Gold and Silver members!

Gold Member

Destination Temecula Wine Tours and Experiences
Destination Temecula has been crafting unforgettable wine country experiences since 1993. From narrated wine tasting tours to sunset winery dinners and corporate team-building events, they specialize in showcasing the best of Temecula Valley with style and hospitality.

Contact: Dave Wilson
(951) 695-1232
destem.com
info@destem.com

Silver Members

Cold Ass Trailers
Based in Temecula, Cold Ass Trailers provides mobile refrigerated trailer rentals for events, emergencies, and business needs. Their all-electric units offer reliable cooling for everything from weddings to disaster relief.

Contact: Anthony Durso
(951) 404-9363
coldasstrailers.com
adurso@coldasstrailers.com

P3 Cost Analysis
P3 Cost Analysts is a cost-reduction firm auditing your existing vendors—utilities, uniform/linen, telecom, waste, and more—recovering cash and lowering overhead for wineries, with no fees unless we deliver savings.

Contact: Morgan Higham
(425) 770-9063
costanalysts.com
mhigham@costanalysts.com

WeShip Express
WeShip Express offers specialized shipping and fulfillment services for wineries and alcohol brands. With end-to-end tracking and expert logistics, they make shipping seamless and secure.

Contact: Mark Murphy
(707) 947-9303
weshipexpress.com
mmurphy@weshipexpress.com

We’re proud to have these outstanding businesses join our community and look forward to the collaboration and innovation they’ll bring to Temecula Valley Wine Country. Be sure to connect with them and explore how they can support your winery or event!

Welcome aboard!