Celebrating Women in Temecula Valley Wine: Strength, Innovation, and the Future of the Industry
The world of wine has long been shaped by the hands of women, though their contributions haven’t always been given the recognition they deserve. As the industry evolves, women are stepping into leadership roles across winemaking, hospitality, and business, proving that their voices, skills, and perspectives are not just valuable but essential. International Women’s Day provides the perfect opportunity to highlight the extraordinary women making their mark in Temecula Valley Wine Country. With this year’s theme, #AccelerateAction, there’s no better time to amplify the voices of these trailblazers who are driving innovation, breaking barriers, and redefining what it means to be a woman in wine.
In celebration of Women’s History Month, we asked some of Temecula Valley’s leading women in wine to share their insights on the industry, their most unexpected lessons, and the advice they’d give to other women looking to enter the field. Here’s what they had to say.
Doffo Winery—Doffo sisters Samantha and Brigitte and winemaker Nadia Urquidez
TVWA: What’s the most unexpected or unconventional lesson you’ve learned – either about wine, or yourself – from working in the wine industry?
Doffo: One of the most unexpected lessons we’ve learned in the wine industry is that winemaking is as much about intuition as it is about science. While there are technical aspects to crafting great wine, there’s also an art to it—trusting your instincts, reading the vineyard, and knowing when to step in and when to let nature take its course. This has also taught us a lot about ourselves: patience, adaptability, and resilience are just as crucial in winemaking as they are in life.
TVWA: If you could give one piece of advice to women looking to break into the wine world – whether in winemaking, hospitality, or business – what would it be?
Doffo: Don’t be afraid to take up space, speak up, and trust your knowledge. Whether in winemaking, hospitality, or business, confidence is key. Surround yourself with people who challenge and inspire you, and never stop learning. The wine industry has historically been male-dominated, but the tides are changing—be part of that change and own your place in it!
TVWA: What’s one misconception about being a woman in wine that you wish would go away?+
Doffo: That we’re only here for the marketing or hospitality side of things. Women are just as capable in the cellar, the vineyard, and the boardroom as our male counterparts. We know the science, the craftsmanship, and the business just as well—if not better! It’s time to do away with the outdated assumption that winemaking is a man’s job.
TVWA: Who is your greatest female mentor, either in wine or in life? Why?
Doffo: Our greatest female mentors are the strong women in our own family. They’ve shown us what it means to work hard, lead with integrity, and never back down from a challenge. They’ve instilled in us a deep respect for tradition while also encouraging innovation. In wine and in life, having strong women as role models has been invaluable.
TVWA: What are you toasting the other women in wine with for Women’s History Month and why?
Doffo: We’re raising a glass of our finest red blend to all the women in wine—past, present, and future. We toast to the trailblazers who paved the way, the innovators who are redefining the industry, and the newcomers who are ready to make their mark. Here’s to breaking barriers, making great wine, and lifting each other up along the way!
Wilson Creek Winery—Kristina Filippi, Winemaker; Wendy Holder, VP of Marketing
TVWA: What’s the most unexpected or unconventional lesson you’ve from working in the wine industry?
Kristina: I have always been a bit of an introvert, so the biggest lesson I’ve learned is finding my voice and having the confidence to use it. Speaking up in a room full of industry veterans wasn’t always easy, but I’ve realized that my perspective and knowledge are just as valuable as anyone else’s.
Wendy: Wine has an uncanny way of revealing people’s true personalities—including my own. You see, wine isn’t just about swirling, sniffing, and sipping; it’s about storytelling, connection, and sometimes, a little controlled chaos.
TVWA: If you could give one piece of advice to women looking to break into the wine world, what would it be?
Kristina: Get your foot in the door and take every opportunity to learn something new. Engage with others, ask questions, and don’t be afraid to dive into different aspects of the industry.
Wendy: Learn to pivot—gracefully, and often. The industry is constantly evolving, so adaptability and resilience are essential. Be open to learning, ready to embrace change, and unafraid to rewrite the plan when necessary. Build a strong network, trust your instincts, and remember: no one truly has it all figured out—so don’t be afraid to dive in, make mistakes, and grow.
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Kristina: I believe this is changing, but I’d say the archaic idea that women are more suited for roles in hospitality and sales, though we are great in those areas too! Over the years I’ve had lots of people seem surprised when I’ve told them I’ve worked in vineyards, or when I’ve been introduced as the winemaker. There is sometimes an assumption that there is someone else overseeing my work in a higher winemaking capacity. Women are very much suited to work in any area that entices our interest including viticulture and enology, and we are also absolutely capable of doing the “heavy lifting” in the cellar.
Wendy: That women can’t handle the “serious” parts of the industry, like winemaking and vineyard management. Spoiler alert: We absolutely can—and we are. We are making bold, complex wines, running entire vineyards, leading financial decisions, and yes—still throwing a killer event while doing it.
TVWA: Who is your greatest female mentor, either in wine or in life? Why?
Wendy: It’s impossible to choose just one because, truthfully, I’m surrounded by incredible female mentors every day. The women I work with in wine country aren’t just colleagues—they’re friends, sounding boards, and an endless source of wisdom (and occasional wine-fueled therapy sessions). Cheers to those who can turn a tough day into a laugh-filled one over a glass of sparkling, paired with a little grit and grace
TVWA: What are you toasting the other women in wine with for Women’s History Month and why?
Wendy: Even though spring practically begs for a crisp white or a delicate rosé, I’m toasting the incredible women in wine with a bold, unapologetic glass of Petite Sirah. Because Petite Sirah is powerful, complex, and leaves a lasting impression.
Kristina: Cheers to the great strides that we have made in this industry over the last couple of decades as well as seeing more and more talented and strong women advancing their careers within the industry, especially in viticulture and winemaking.
Europa Village—Casey Reed, Assistant Tasting Room Manager
TVWA: What’s the most unexpected or unconventional lesson you’ve learned from working in the wine industry?
Casey: The more you learn about wine, the less you know. As for a personal lesson, I realized how important patience is, not just with the wine aging process, but with my own personal growth in the industry. This is not for the faint of heart or for someone who wants a quick start. In a way, you grow and evolve just as the wine does – it’s a long, gradual journey.
TVWA: If you could give one piece of advice to women looking to break into the wine world, what would it be?
Casey: Own your unique perspective and never underestimate your worth. The wine industry, like many others, thrives on diversity of thought, background, and experience. Whether you’re stepping into winemaking, hospitality, or business, your voice matters. Embrace your individuality, and trust that the skills and perspectives you bring are valuable. Don’t shy away from asking questions, seeking mentorship, and carving your own path, even if it doesn’t follow a traditional route. Confidence, curiosity, and a willingness to grow are key.
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Casey: One misconception I wish would go away is the idea that women in wine are somehow less knowledgeable or capable than their male counterparts. There’s a persistent stereotype that women are often seen as novices or “just the pretty face” of wine, rather than the experts they truly are. The reality is that women have been shaping the wine world for centuries, whether in vineyards, cellars, or as sommeliers and winemakers. This misconception undermines the immense skill, expertise, and innovation women bring to the industry. It’s high time the focus shifts from gender to the talent, passion, and dedication that define someone’s work in wine, regardless of whether they’re male or female.
TVWA: Who is your greatest female mentor, either in wine or in life? Why?
Casey: Besides my mother who introduced me to wine and has great wine taste herself; I would have to say Nicole Muscari. Nicole has an innate ability to blend knowledge with creativity, making wine more approachable and enjoyable for everyone she interacts with. What I admire most about her is her dedication not just to the craft, but to empowering those around her, especially women in the wine industry.
TVWA: What are you toasting the other women in wine with for Women’s History Month and why?
Casey: For Women’s History Month, I would raise a glass of Salmon Billecart Champagne in celebration of the incredible women who are breaking barriers, creating, and inspiring within the wine industry. This champagne, with its delicate bubbles and elegant flavors, represents the craftsmanship, dedication, and sophistication that women like those in the wine world bring to their work every day. It’s a toast to the perseverance, passion, and strength that women in wine have shown—and continue to show—paving the way for the next generation of female leaders, makers, and innovators. Here’s to breaking glass ceilings, to creating new possibilities, and to making history with each pour!
Danza del Sol & Masia de la Vinya Wineries—Sara Sindicich, Director of Operations
TVWA: What’s the most unexpected or unconventional lesson you’ve learned from working in the wine industry?
Sara: The most unexpected lesson I’ve learned is that imperfection can be beautiful. In wine, unpredictable elements like weather or fermentation create unique, memorable results. This has taught me that life’s flaws can also lead to unexpected growth and beauty—it’s all about embracing the process.
TVWA: If you could give one piece of advice to women looking to break into the wine world, what would it be?
Sara: Be confident in your knowledge and voice, but stay open to learning. The wine world can be intimidating, but your perspective is valuable. Embrace your passion, seek mentorship, and continue refining your skills—your presence can shape the industry.
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Sara: The belief that women in wine are only interested in wine as a “lifestyle.” In reality, women bring a wealth of knowledge, hard work, and dedication to every part of the industry, from winemaking to business to education. Our expertise is rooted in passion and experience, not just trends or image.
TVWA: Who is your greatest female mentor, either in wine or in life? Why?
Sara: My greatest female mentor has undoubtedly been my mom. Though she never worked in the wine industry, she instilled in me her unwavering determination, ambition, and a mindset that always strives to support others and embrace every challenge. I am incredibly proud to be her daughter and carry her lessons with me every day.
TVWA: What are you toasting the other women in wine with for Women’s History Month and why?
Sara:For Women’s History Month, I’d toast to the strength, creativity, and resilience of women—especially those breaking barriers in the wine industry. To winemakers, sommeliers, vineyard owners, and all who’ve fought for their place in a male-dominated field, cheers to you. Keep pushing forward and creating opportunities for the next generations.
Robert Renzoni Vineyards—Olivia Bue, Winemaker
TVWA: What’s the most unexpected or unconventional lesson you’ve learned from working in the wine industry?
Olivia: Never hesitate to ask questions or admit when you don’t know something. Curiosity is a powerful tool for growth and learning. Remember, everyone starts somewhere, and asking questions is a sign of strength, not weakness.
TVWA: If you could give one piece of advice to women looking to break into the wine world what would it be?
Olivia: 14 years ago, a winemaker offered me invaluable advice: to commit to a winery that provides the tools necessary for learning and growth as a winemaker. I’ve held onto that wisdom, and now, eleven years later, I’m thrilled to be in my dream role at Robert Renzoni Vineyards.
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Olivia: Mom-winemakers can balance the demands of home life and their passion for winemaking. Managing the demanding harvest schedule requires exceptional time management—skills that many mothers naturally develop through family life. Their ability to prioritize, delegate, and adapt allows them to navigate the daily grind efficiently. It’s inspiring to see how these qualities can turn a hectic schedule into a somewhat organized routine.
TVWA: Who is your greatest female mentor, either in wine or in life? Why?
Olivia: Martha Stouman of Martha Stouman Wines. I was fortunate to study alongside her at UC Davis where I was constantly inspired by her passion for wine. Watching her create and build a beautiful brand has been inspirational.
What are you toasting the other women in wine with for Women’s History Month and why?
Olivia: Cheers to the incredible women who support one another, lifting each other up as we share our passion for wine!
South Coast Winery and Carter Estate Winery—Emily Bloom, Assistant Winemaker and Vineyard Coordinator
TVWA: What’s the most unexpected or unconventional lesson you’ve learned from working in the wine industry?
Emily: The most unexpected lesson I’ve learned is that no two days are ever the same – you have to be ready to adapt and pivot at a moment’s notice. Flexibility is essential to success, whether it’s adjusting to unpredictable vineyard conditions or refining winemaking techniques. Keeping an open mind and embracing collaboration have been invaluable in achieving the best possible outcomes.
TVWA: If you could give one piece of advice to women looking to break into the wine world, what would it be?
Emily: If time and resources allow, seek out internships in different wine regions around the world. Experiencing diverse winemaking techniques, cultures, and approaches will not only deepen your understanding of the craft but also shape your perspective in ways that extend beyond the vineyard. The personal and professional growth that comes from immersing yourself in new environments can be invaluable throughout your career.
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Emily: The idea that winemaking is a male-dominated field needs to go. Winemaking is for everyone – anyone with a passion for the craft, from soil to glass, has a place in this industry. Wine is made all over the world, and our industry should reflect that diversity, embracing equity and inclusion at every level. While there is still work to be done, we continue to push for a more welcoming and representative space for all who love wine and are dedicated to creating something that brings people together.
Who is your greatest female mentor, either in wine or in life? Why?
Emily: I am continually inspired by the incredible women in the Temecula Valley wine industry. Their passion, dedication, and commitment to excellence in winemaking push me to keep learning and growing. Their strength, resilience, and pursuit of quality serve as a constant source of motivation, reminding me of the impact that collaboration and determination can have in this industry.
TVWA: What are you toasting the other women in wine with for Women’s History Month and why?
Emily: I’m raising a glass to the incredible women of the Temecula Valley and the wine industry as a whole – from production and winemaking to tasting rooms, events, and sales. Your dedication, passion, and hard work are shaping this region into a thriving and respected wine destination. Cheers to all of us and the impact we continue to make!
Altísima Winery—Sharon Cannon, Hospitality Manager
TVWA: What’s the most unexpected or unconventional lesson you’ve learned from working in the wine industry?
Sharon: Wine has taught me that perfection isn’t the goal – It’s the imperfections, the surprises in each vintage, that make it truly special. Similarly, in life & business, adaptability and embracing the unexpected often lead to the most rewarding experiences.
TVWA: If you could give one piece of advice to women looking to break into the wine world, what would it be?
Sharon: Own your voice and expertise with confidence. Never be afraid to take up space at the table!
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Sharon: That we have to fit a specific mold to be taken seriously. Women in wine bring diverse perspectives, skills, and talents to every role. There’s no one way to succeed, and our impact speaks for itself.
Who is your greatest female mentor, either in wine or in life? Why? Oh, my goodness, so many to list. A local industry lady that I admire greatly is Devin Parr – because she embodies resilience, passion, and unwavering dedication to her craft. She may not know it, but she has taught me that success isn’t just about knowledge, it’s about confidence, adaptability, and lifting others up as you climb!
What are you toasting the other women in wine with for Women’s History Month and why?
Sharon: The Altísima Sparkling Rosé – because we should always be celebrating!
Wiens Cellars—Amanda Kreyenhagen, Wine Club & Customer Service Manager
TVWA: What’s the most unexpected or unconventional lesson you’ve learned while working in the industry?
Amanda: There’s always something new to learn. Just when you think you’ve mastered something, a new vintage, technique, or customer insight shifts your perspective. Wine is ever-evolving, and that’s what keeps it exciting—it challenges you to stay curious and open-minded.
If you could give one piece of advice to women looking to break into the wine world, what would it be?
Amanda: Educate yourself, ask questions, and don’t be afraid to get hands-on experience. Whether you’re in the vineyard, the cellar, or the tasting room, learning by doing is invaluable. There’s no single path to success in the wine industry, so embrace the journey, seek mentors, and always be willing to put in the work.
TVWA: What’s one misconception about being a woman in wine that you wish would go away?
Amanda: The idea that female winemakers aren’t on the same level as male winemakers. Women have been crafting exceptional wines for decades, yet outdated perceptions still exist. Talent, skill, and passion define great winemakers—not gender.
Who is your greatest female mentor, either in wine or in life? Why?
Amanda: Sabrine Rodems has been an incredible inspiration. She’s not just a highly skilled winemaker but also an accomplished business owner who has built a successful winery and tasting room while producing award-winning wines. She embodies what it means to balance creativity, technical expertise, and leadership in this industry.
TVWA: What are you toasting the other women in wine with for Women’s History Month and why?
Amanda: I’m raising a glass of Cabernet Franc—a wine that, much like women in this industry, is versatile, bold, rich, and carries an undeniable finesse. It has structure and depth, yet it’s also elegant and expressive. Here’s to the women who continue to break barriers, redefine excellence, and bring their passion to every corner of the wine world. Cheers!
