Get to Know Michael Mohammad, Altisima Winery
My name is Michael Mohammad, and I’m 36 years old. My family moved to Temecula, CA in 1992, back when there was only one stoplight in town and just a handful of wineries. I grew up playing inline hockey and graduated from Temecula Valley High School.
I’ve been in hospitality since I was 16, starting as a dishwasher at Tony Roma’s and working my way through every corner of the industry. Before stepping into wine country, I spent nearly 12 years bartending, connecting with incredible people while crafting cocktails.
About three years ago, I joined the Altisima family, and it’s been amazing to see us honored as Winery of the Year by the Xenia Hospitality Awards. I love being part of a team that’s pushing Temecula’s culture forward — blending elevated wine experiences with authenticity and genuine connection. Whether I’m suggesting wine pairings or sharing stories with guests, my goal is always to make people feel seen, heard, and welcomed.
Outside the winery, I freelance as a graphic designer under the name @themohamz, also known as MOHAMZ Studio. My work spans branding, illustration, and physical product design — everything from logos and T-shirts to digital illustrations and murals. (Fun fact: While working at Temecula Coin-Op, I designed the packaging for their Power Punch — the adult version of Capri Suns.) I’m drawn to projects that blend culture, identity, and storytelling; always chasing that spark where design meets purpose.
At the end of the day, I’m passionate about bold red wine, meaningful conversations, and creating work that resonates with people on a deeper level.
What wine trend are you most excited about right now?
I don’t know if it’s a “trend,” but I’m really excited about the younger generation of winemakers coming up. They’re not afraid to take risks, break the rules, and bring something new to the table. You can tell they care more about expression and community than chasing points or prestige. I see a lot of creativity and purpose in what they’re doing — and that’s something I really connect with.
What do you love most about working in wine country?
What I love most about working in wine country is how it brings everything I care about together — good wine, good people, and good vibes. Every day is a mix of hospitality and creativity, whether I’m pouring a glass, having a real conversation, or just taking in the views. There’s something special about this place — it turns everyday moments into something memorable.
If your personality were a wine varietal, which would it be and why?
If I had to pick a wine that matches my personality, I’d say Cabernet Franc. It’s bold, creative, and a little unexpected — kind of like me. It blends well with others. It’s got depth and complexity, but there’s also this wild side that doesn’t always follow the rules. I’m not the loudest in the room, but I try to bring something unique that’s memorable.
What song would you pair with your favorite glass of wine?
“The World Is Yours” by Nas — that’s my go-to track with a bold glass of Cabernet Sauvignon. It’s smooth, confident, and layered — just like a good Cab. The jazzy beat has this mellow, reflective vibe that hits different when you’re sketching, thinking, or just enjoying a quiet moment.
He might be sipping Dom P in the lyrics, but I’m posted with a Cab — same energy.
It’s a classic track that holds up over time, and that’s what I love about it. It’s got depth, it’s intentional, and it sticks with you — just like the wine.
What’s something new you’re hoping to learn this year?
This year, I’m looking forward to getting back into more hands-on design. I’ll be taking a screen-printing class and a ceramics class this fall — both are new for me and a chance to explore different ways of working with form and texture. I’m also planning to pick up a laser cutter soon, which will open up a lot of possibilities for more custom, physical design work through MOHAMZ Studio.
